What would it be? Think about that for a moment. If making change in one area of your business would help build your business, what area would you choose to change?

As you no doubt know, people too often hold themselves responsible for a poor decision, hiring the wrong person or just making a dumb mistake. If you are blaming yourself for a less than rosy performance, don't. It's okay. Whatever you did, it's all right. We can help you change what you want changed, get your team tuned up and set your business back on course again without disrupting it in any way.

You may be thinking: Ah great. They want to come in and restructure our corporate culture. That'll make a bloody mess of things. Don't be concerned. We understand how some people might feel that way, but we're not in the culture-building business. If you want your culture changed, we can change it, but frankly, it's better to change one thing at a time without tossing what makes you valuable and unique; your culture. We prefer to fine tune, rather than to go the start-from-scratch route.

If you're working for someone other than yourself, your department may have a culture all its own, but it may clash with the larger corporate culture. We can assess your culture, recommend ways to tweak it, and then demonstrate to your company's president or CEO that your culture works. We do so by assessing the competencies of the people with whom you work, help you decide who needs training, customize a training package to fit your individual, departmental or company needs, and then produce the content and give you the deliverable on paper, interactive CD, or via the Web or your intranet. At the same time, we can assess your processes and apply our proprietary Parker Process Method to any type of project and help get it done faster and better.

The Need to Train Everyone for Everything Is an Urban Legend

We all know that too many businesses are lured into sending their employees to training programs even when they don't need them. That's because employers, managers, department heads, etc. may not take the time to assess competencies or do a training gap analysis. Competency checks and training gap analyses comprise the first step of our approach to any given training assignment. (You may be surprised to know that some of your employees don't need the training you're paying large fees for.) We then design our training around those who really do need it.

Why Is this So Important to Us?

Consider some interesting statistics:

• Over 50% of every training dollar spent is spent on untargeted training.
• 20% of those attending training classes do not need the education to do their current job.
• 20% of those attending classes are last-minute replacements, and 10% don't show up at all.